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SPONSOR HIGHLIGHT: Velojoy

January 25, 2014 10:00 am / by / no comments

WE Bike NYC is organizing ten women from five organizations to ride 262 miles on bicycles from New York City to Washington, DC to represent their communities at the nation’s largest annual bicycle advocacy event, the National Bike Summit on March 3, 2014. WE are so pleased to be supported by WomanTours, Bicycle Times Magazine, Pearl Izumi, Velojoy, and InTandem, and Transportation Alternatives. For more about the ride, check out our fundraising page HERE!

Now that you have gotten to know who we are, learn more about us and our process. WE will be rolling out a series of guest posts from our riders and sponsors.

WE Bike NYC founder, Liz Jose, tells us about her relationship with one of our sponsors, Velojoy, and their impact on the female cycling community.

Talking with Susi Wunsch, the creator of Velojoy (http://velojoy.com/) always leaves me in a state of action!

I met Susi a few weeks ago to talk about our plans for 2014, as well as pitch our ride to DC and see if Velojoy was interested in being a sponsor. The conversation went everywhere from the best winter layers to the benefits of Citibike to the pros and cons of disk brakes to if gluten free cookies still count as training food.

Velojoy is a wonderful website because it combines hard core cycling knowledge about nutrition and technique with a style and grace that can only be called feminine in the best possible way. In a world where women’s cycling is constantly pigeon holed into “cutesy” or “butch, “ Velojoy provides another option. All you have to be on a bike is YOU!

And in case you aren’t quite sure about how to do that, Velojoy is there to help you do it.

Which commuter jeans are worth the money?

How do I stay warm on my winter commute?

Should I try cyclocross?

Where are my ladies at?

Thanks Velojoy for putting out great content, and thanks for being a sponsor of  WE Bike NYC and #webiketodc!

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